skip to content

Minnesota Brand Color Palette

The following colors are approved for use in Minnesota State branded communication pieces. These colors are the core of our brand identity, and should appear prominently on all communication pieces. Do not use colors other than those shown here and in the accent color palettes on the following pages. Always match colors to coated Pantone® chips regardless of the paper stock being used. Color combinations, especially for text, should be chosen carefully to ensure high contrast.

Primary Brand Colors

Below are the four primary brand colors that should be used prominently and frequently in communication pieces.

Minnesota Blue


PMS        2955 C

CMYK      100, 60, 10, 53

RGB         0, 56, 101

HEX         #003865

Minnesota Green


PMS        368 C

CMYK      65, 0, 100, 0

RGB         120, 190, 33

HEX         #78BE21

White


PMS        -

CMYK      0, 0, 0, 0

RGB         255, 255, 255

HEX         #FFFFFF

Black


PMS        Process Black

CMYK      0, 0, 0, 100

RGB         0, 0, 0

HEX         #000000


Accent Color Palette (high contrast)

Used sparingly for charts, graphs, infographics, iconography and more - anywhere a variety of colors are needed that are not provided by the primary brand color palette. Choose text colors carefully to ensure high contrast.

Accent Teal


PMS        3135 C

CMYK      100, 0, 20, 0

RGB         0, 142, 170

HEX         #008EAA

Accent Green


PMS        7476 C

CMYK      89, 22, 34, 65

RGB         13, 82, 87

HEX         #0D5257

Accent Orange


PMS        7600 C

CMYK      0, 78, 83, 55

RGB         141, 63, 43

HEX         #8D3F2B

Accent Purple


PMS        261 C

CMYK      62, 100, 9, 44

RGB         93, 41, 95

HEX         #5D295F


Extended Accent Color Palette

Offered primarily to add flexibility in data visualization and in graphic elements. These colors should be used sparingly, with the primary brand colors dominating the design. Choose text colors carefully to ensure high contrast.

Extended Accent
Blue Gray


PMS        7542 C

CMYK      24, 4, 8, 13

RGB        164, 188, 194

HEX        #A4BCC2

Extended Accent
Cream


PMS        7401 C

CMYK      0, 4, 27, 0

RGB        245, 225, 164

HEX        #F5E1A4

Extended Accent
Sky Blue


PMS        291 C

CMYK      38, 4, 0, 0

RGB        155, 203, 235

HEX        #9BCBEB

Extended Accent
Gold


PMS        1225 C

CMYK      0, 19, 79, 0

RGB        255, 200, 69

HEX        #FFC845


Neutral Accent Color Palette

Shades of gray can be used to add texture and depth to text, backgrounds and illustrations.

Dark Gray


PMS        Cool Gray 11 C

CMYK      44, 34, 22, 77

RGB        83, 86, 90

HEX        #53565A

Medium Gray


PMS        Cool Gray 7 C

CMYK      20, 14, 12, 40

RGB        151, 153, 155

HEX        #97999B

Light Gray


PMS        Cool Gray 1 C

CMYK      4, 2, 4, 8

RGB        217, 217, 214

HEX        #97999B

back to top